My Apartment Syndication Journey

December 28-31, 2018

With my pitch deck in hand and the added clarity I got from putting my thoughts on paper I was ready to build out this website. And so I set out to do my best at writing content. (my kids will be the 1st to say I am not a great writer)

I have also struggled to come up with a voice and put myself out there with a thought leadership platform and build my brand, again in Joe Fairless’s list of actionable steps.  

Creating my about page on this website has helped me get more confidence and build a starting point. It is a catch 22, how can I say I syndicate apartment buildings when I never did that before. 

I feel the confidence now that if someone ever says “you do not know what you are talking about with apartment investing or multi-family syndication” that will be okay, I never said I did know it all.

I can now give my real-world experience and talk with authenticity and have zero (close to zero) fear of coming off as a fake.  I have learned a great deal in 25 years of running my own business and investing in real estate with my own money. And I have experience in using private funds to buy and renovate properties. 

December 19-25, 2018

I worked on my investor presentation packet and completed the 1st draft. It really helped narrow my focus and give me the confidence to articulate to investors my plan.

December 1-4, 2018

Following the steps laid out by Best Ever Apartment Syndication Podcast I evaluated 7 markets.  I really just reaffirmed my confidence in Central PA although I will evaluate properties within a two-hour drive which meet my investment criteria

Next, I loosely evaluated 200 properties in Central PA. Again I was already familiar with many of these complexes. The complexes would often request Carryout Courier menus for their move in packets, so I had already personally visited many of the complexes I looked at.

I did learn that almost all allowed pets, where zero of my properties allowed pets.  Also the rent they charged led to believe that I am underpricing my properties.

I moved on to the next step in Joe’s advice and created a daily affirmation for my self with specific expectations of:

  • Only look at properties of 24 or more units.
  • Have commitments from investors for at least $800,000 by April 1, 2019.
  • Write an LOI (letter of intent) on at least three properties that meet my investment criteria by May 1, 2019.
  • Make sure everyone I talk to knows what I am working on. 
  • Close on at least 60+ units by the end of 2019. 

November 28, 2018

I have become a daily listener of the Best Ever Apartment Syndication Podcast by Joe Fairless and Theo Hicks. I bought the book and read it over Thanksgiving weekend.

Joe’s book lays out the steps to follow. They do not tell you it will be fast or easy.  A quick summary of the steps they listed out:

  • Know what outcome you want to achieve.
  • Create a daily affirmation.
  • Build your brand and create a thought leadership platform.
  • Evaluate 7 markets.
  • Evaluate 200 properties in the market you choose.
  • Know your investment criteria.
  • Create a pitch deck.
  • Find investors.
  • Build your team.
  • Find a deal and make an offer.
  • Create a business plan for that property.
  • Know your exit strategy.
  • Close on the property.
  • Execute the business plan.
  • Communicate with your investors, both good news and bad news.
  • Sell the asset and finish strong.

Joe lays it out, it is up to me to execute the strategy.

Friday & Saturday, October 12 & 13, 2018

I attended my 1st mentoring meetup thru the Real Estate Guys. It was a small group of about 25-30 people. About 20% were doctors or dentists investing as passive investors or as general partners in their own real estate syndications. 

The event was held at the Trump Hotel in Las Vegas.  That was the nicest hotel I ever stayed at.

Friday & Saturday, September 14 & 15, 2018

On Friday and Saturday, I attended the Secrets of Successful Syndication Real Estate Conference. It was great to meet “The Guys” from the podcast that I have been listening to for many years.  I met a group from Lancaster PA and Victor Menasce who puts out a great podcast, the Real Estate Espresso Podcast

In addition, I signed up for the Real Estate Guys Mentoring group with the next event in Las Vegas in October. 

Thursday, September 13, 2018

I attended the Old Capital Multifamily Conference 2018 at AT&T Stadium.  

Old Capital is the best podcast for hearing interviews of other investors buying and owning large multi-family complexes (200+ unit deals).  I was way out of my league at the conference, but I need to “get in the game” as was the conference motto.  I was meeting people that owned 3000 units, 5000 units, controlled $300 million + of real estate. There were billions of dollars of wealth at the conference.

There were over 650 people in attendance and Roger Staubach, former Dallas Cowboys quarterback and successful real estate investor was the keynote speaker.  

About 60% of people in attendance were focused on the Dallas Fort Worth market, but that still left another 40% from the rest of the country.

They even had leaders from Fannie Mae give a talk on what they were looking for in funding deals in the multi-family space.

September 2018 and before

Check out my about page to see how I got to this point.